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360° marka oluşturma için taste nomads girişimi
Bu ürün hakkında
Tedarikçinin ürün sayfasını ziyaret edinYeni marka kimliğinin geliştirilmesi, öncelikle HENRY & CO.'nun Nomadic Roots Nutrition ile bir araya gelerek, Circular Design Thinking oturumları aracılığıyla girişimin değerlerini ve hedeflerini daha iyi anlamasıyla başladı. İfade edilenlere dayanarak, HENRY & CO.'nun çalışmaları hedef kitleyi tanımlamaya, hedef kitleyi arketipleştirebilecek Personas oluşturmaya ve rakipleri incelemeye kaydırıldı.
Bu temel bilgileri belirledikten sonra HENRY & CO., hedef kitleyle uyum sağlayabilecek hisleri, imgeleri ve grafik unsurları keşfetmeye başladı. Tasarım sürecine yön veren kavramlar; sadelik, samimiyet, doğallık, yolculuk, araştırma ve keşif oldu.
Sonuç, vektör ve serbest elin organik bir karışımıdır: Küçük illüstrasyon unsurları, logotipi çevreleyen, büyüyen ve bağlanan köklerden oluşan grafik içeriği tanımlayıp zenginleştirir.
DoğrulandıHENRY & CO. SRL
via Interrato Dell'Acqua Morta 30, Verona 37129
İtalya
Teslimat: Avrupa
Kuruluş: 2013
Çalışanlar: 10-19
Tedarikçi türü
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